Tag: AWS

  • The Hard Part of Agentic AI Isn’t Building the Agent. It’s the Space Between Your Tools

    The Hard Part of Agentic AI Isn’t Building the Agent. It’s the Space Between Your Tools

    AWS spent its New York Summit keynote on the problem agent demos skip: getting work across the boundaries between your systems.

    By Maribel Lopez, Lopez Research | June 2026

    The agentic AI conversation has progressed through three stages over about two years, and the AWS New York Summit discussed aspects of the third wave.

    The first stage was to define the concept of an AI agent and provide companies with tools to build one. The second, where most vendors have spent the past year, was building the scaffolding to run agents in production, such as testing, observability, identity, memory, and governance. AWS calls its version Bedrock AgentCore. Microsoft and Google have built their own platforms, and NVIDIA’s NemoClaw added a security layer for open agents. Phase two solves important parts of the agentic AI landscape, and the industry is still working through these problems. Dr. Swami Sivasubramanian, VP of Agentic AI at AWS, named directly: “too many agents are stuck between prototype and production.”

    The third stage requires breaking down the data siloes and getting the various tools to work together. Sivasubramanian stated the problem plainly when he said, “The problem is not any single tool per se, it is the space between them.” It’s the fragments you need to finish a task that are scattered across Slack, email, a dashboard you haven’t opened in days, and a doc someone shared last week. Every login is, in his words, “another place where context goes to die.” And every time you’re the one connecting the dots, your momentum stalls.

    Today, you can get AI agents to work within specific boundaries such as your CRM, ERP, and Talent applications. The challenge arises when you need to get agents to work across various applications and data sources. The data is in different formats, lives in many places, and the ways it can be shared or accessed vary by source. When an employee is trying to complete a task, it’s a human orchestration engine with permissions that allow them to gather, synthesize, and complete tasks across the varied landscape. Eliminating the friction is exactly where AI agents become genuinely useful and genuinely risky at the same time because it crosses your data boundaries on your behalf.

    What made the problem statement credible at the AWS Summit wasn’t simply Amazon saying it. It was the buyer saying the same thing independently on stage. Lauren Woods, EVP and CIO of Southwest Airlines, described what the 2022 Winter Storm Elliott disruption taught her team: “It’s not just about systems working; it’s about how systems work together at speed and at scale.” Her systems did what they were designed to do. They just weren’t built to keep pace across the whole operation at once. That is the buyer-side version of the space-between-tools problem.

    From Copilots to Cross-System Work

    It helps to trace the path because the industry is solving these problems in sequence.

    We started with AI chat assistants and copilots. We gave them chat windows, connected them to a few tools, and they answered one question and forgot it. They worked in isolation. The original copilots were, in effect, better search bars. Useful, but bounded. Swami’s version of the same point: the promise was intelligence, but “what we got was a slightly faster search bar, and faster search doesn’t compound, it flatlines.” A faster search bar solves one problem, but the real work requires moving between islands without a human acting as the orchestration layer. To get to the next level, we need AI agents that operate across all your systems with identity, security, observability, and governance in place.

    Why Compounding Momentum Changes the ROI Math

    AWS’s term for what that unlocks is “compounding momentum”. The value of an agent isn’t the first task it completes. It’s the slope of improvement after that. Swami’s framing: “context is what makes your agent’s 10th decision better than its first.” Describing the organizations pulling ahead, he added: “Every task that their agents complete makes the next one smarter.”

    For a CIO, that reframes the business case. You aren’t buying a one-time productivity bump. You’re buying an asset whose return depends on accumulated context. It also means the cost of a stalled or siloed agent compounds in the other direction. Every month it isn’t crossing your systems is a month it isn’t getting smarter.

    The plumbing for this is the knowledge graph. AWS describes Quick service as “an agentic search layer that works across your entire data estate,” and the company reports its internal semantic store already handles more than 1.8 million requests a day. AWS also announced a new managed service, AWS Context, that “automatically builds a knowledge graph from all your existing data.” Amazon’s goal is to create the connective tissue among raw data, knowledge bases, and business relationships and deliver a single governed context layer that agents query at runtime. The context layer should be able to operate with multiple models, allowing agents to provide a more accurate answer versus a confident but incorrect answer.

    AWS Positioned Amazon Quick as an Overlay, Not a Walled Garden

    AWS spent real stage time on Amazon Quick, and the strategic pitch was explicit. Swami framed the market as a false choice between agents trapped inside a “walled garden” that only see their own productivity suite, and open tools that reach across systems but bring no governance, identity boundaries, or control over where data goes. His claim: “This is a false choice. Quick doesn’t ask you to choose.” Quick is positioned as a governed overlay that works across systems you already run, including Slack, Google Drive, OneDrive, Snowflake, and Databricks, with each action carrying its own audit trail.

    This is good positioning with real merit, and I’ve tested the functionality. It appears to work. Lauren Woods said she uses Quick “every single day,” and offered a concrete buyer outcome. The Southwest Airlines teams are “moving from looking at data after the fact to interacting with it in real time.” AWS also cited customer proof points, including GoDaddy saving a reported 15,000 hours of manual work annually.

    But the questions that decide whether an overlay lands in the enterprise aren’t answered by a demo. They’re answered by economics and commitment:

    • Licensing cost at full scale. An overlay that touches everything has to be priced so that “everything” is affordable across a large organization. This is the variable that quietly kills horizontal tools, and it’s the one buyers should model first.
    • Durability of the investment. Enterprise buyers have watched products get announced but then not maintained. It’s a fair question to ask whether Amazon treats Quick as a long-lived product line or an evolving AI moment. If it gets enterprises genuinely engaged, it’s a strong business for AWS, which is a reason for optimism about its staying power.
    • The adoption track record. Microsoft and Google have spent considerable effort getting copilots deployed broadly, and it’s been an uphill climb. To be fair, both have meaningfully advanced their offerings in recent months so that the pattern may be shifting. AWS enters a competitive landscape alongside other hyperscalers and solutions from model providers such as Anthropic’s Claude Cowork. Each solution from each vendor has its own merits and detriments, which also makes it hard to compare apples to apples.

    None of that argues against Quick. It argues for evaluating it on what demos never show. For any solution, you need to consider the total cost at full deployment, whether it integrates with other tools you use, and whether you believe the vendor will still be investing in the product in three years. Building an agent is no longer the hard part. With the right tools and experimentation, you can build an AI agent that works. The connective tissue, such as memory, persistent context, the knowledge graph, and governed cross-system access, is what determines whether an agent finishes the job or stalls at the first boundary. The question isn’t whether agents can do the work. The question is whether your data, your identity, and your governance strategies are ready for software that crosses all of them on your behalf.

  • From AI Chaos to Production: Why 2026 is the Year Enterprise AI Gets Real

    Maribel Lopez reports live from AWS re:Invent 2025 in Las Vegas, unpacking why the AI experimentation phase is officially over. With statistics that say 95% of AI projects are failing and enterprise budgets tightening, 2026 demands production-quality AI—not more proof-of-concepts. This episode explores the critical shift from building agents to deploying them safely at scale.

    Key Themes

    The Reality Check (2025 Recap)

    • MIT study reveals 95% AI project failure rate
    • McKinsey and BCG document widespread implementation struggles
    • Board-level AI initiatives now demand real ROI, not just innovation theater
    • The POC gold rush is over—experimentation budgets are drying up

    Agentic AI Grows Up The conversation has evolved from “can we build agents?” to “can we trust them in production?” Three critical roadblocks:

    • Security & Orchestration: How agents interact without creating vulnerabilities
    • Policy & Governance: Preventing rogue agents and establishing guardrails
    • Observability: Real-time monitoring to ensure agents perform as intended

    AWS re:Invent 2025 Highlights

    Agent Core Improvements

    • Enhanced policy frameworks defining agent boundaries and permissions
    • Human-in-the-loop controls for high-stakes decisions
    • Better cross-stack orchestration for multi-agent workflows

    The Discoverability Problem

    • AWS Marketplace now features natural language search
    • Upload requirements documents instead of filling rigid forms
    • AI-suggested prompts help non-technical users navigate complex decisions
    • Smarter filtering for nuanced needs (performance vs. cost vs. compliance)

    The Full-Stack Maturity

    • Recognition that AI “takes a village”—no single vendor owns the entire stack
    • Growing emphasis on open standards (A2A, MCP) for SaaS integration
    • Tools designed for all skill levels, not just data scientists

    Key Takeaway

    Enterprise AI in 2026 isn't about doing more—it's about doing it right. The winners will be organizations that prioritize governance, observability, and practical deployment over flashy demos.

    Host: Maribel Lopez
    Recorded: AWS re:Invent, Las Vegas, December 2025
    Follow-up: Stay tuned for next week's deep-dive episode with demos and vendor interviews

  • 39: Laying the Foundation for AI with AWS’s Dr. Sherry Marcus

    Episode Summary:
    In this episode, Maribel Lopez discusses generative AI with Dr. Sherry Marcus, the Director of Generative AI Sciences at Amazon Web Services. Her insights into the artificial intelligence needs of businesses gives her a unique perspective on the future of generative AI. Learn about the concept of agents in AI, why customers are moving toward the use of multiple models, and the ways AI might evolve in the future.

    Key Themes:
    Maribel and Sherry begin their conversation by discussing Amazon Bedrock, which is Amazon’s AI building service. The technology allows AWS customers to create their own AI models by offering choices of foundational models that can be customized.

    Next, Sherry and Maribel discuss AI agents. In AI, Agents can retrieve real-time data to assist LLMs in providing information they cannot access in their training data. They also discuss how customers are currently using artificial intelligence, and why there is a shift away from specific modes and toward using multiple models for different use cases.

    Dr. Sherry Marcus also explains how customers have historically used RAG (Retrieval Augmented Generation) to answer questions, and how that technology is evolving. Last, she explains why companies are using synthetic data to train their models, her predictions for the future of AI, and her favorite primer on AI.

    Read What Is Chat GPT Doing… and Why Does It Work? by Stephen Wolfham: https://www.amazon.com/What-ChatGPT-Doing-Does-Work/dp/1579550819 

    Follow Dr. Sherry Marcus: https://www.linkedin.com/in/sherry-marcus-ph-d-4a4110/ 

    Learn more about AWS: http://aws.amazon.com/ 

    Visit Maribel Lopez’s Website: https://www.lopezresearch.com/ 

    Follow Maribel Lopez on X/Twitter: https://x.com/maribellopez 

    Subscribe to Maribel Lopez on YouTube: https://www.youtube.com/c/MaribelLopezResearch 

    Follow Maribel Lopez on LinkedIn: https://linkedin.com/in/maribellopez/ 

  • Intel and Clarity360 Share Insights On Evaluating Cloud Strategies

    Globally cloud computing became a permanent part of IT leaders’ technology strategy in 2021. But the definition of cloud computing has expanded dramatically since the launch of Amazon’s Elastic Compute fifteen years ago. Today, companies purchase cloud computing services from multiple public cloud providers (multi-cloud). There’s a cloud ecosystem of software toolkits to support application modernization and multi-cloud environments. Approximately 65% of companies surveyed in the Lopez Research benchmark said their company is already executing a multi-cloud strategy today. We’ve also seen the emergence and adoption of vertical cloud solutions in areas such as finance and healthcare. For example, Bank of America worked with IBM to create a finance cloud. Healthcare clouds have also surfaced. We’ve seen Amazon Web Services and Microsoft battle for government business with specialized government clouds, and Google Cloud has also focused on verticals.

    As a result, we’ve seen industries that we didn’t think would move to the cloud go all in. In 2021, industries and organizations that may have previously been more cautious with the cloud invested heavily in these solutions. For example, at Amazon’s Re:INVENT, NASDAQ shared how it was investing heavily in the cloud. Meanwhile, hardware vendors, such as Dell and HPE, announced hybrid cloud offerings. The technology industry also made amazing strides in processors and AI acceleration across the stack to support AI workload in areas such as banking and healthcare.
    We’ve also seen the introduction of 5G as a service from hyper scalars. And, you know, we’ve also seen some of the challenges. Moving to a multi-cloud environment sounds more straightforward than it is. Companies face staffing issues and must navigate the complexity of learning multiple, vendor-specific cloud management methods.

    Cost savings aren’t the primary goal of moving to the cloud. While price is important, enterprise buyers understand that a hybrid cloud represents flexibility and agility. The challenge for companies is navigating different workloads with different requirements.

    I recently had the opportunity to interview Jo Peterson of Clarify 360 and Craig Chvatal at Intel on the topic of evaluating cloud strategies for a LinkedIN live. Peterson noted that companies are all in on the cloud and not stepping back from anything. According to Gartner, Infrastructure as a Service is projected to grow 36.8 percent to 895 million by 2022. She also shared data from a Statistica report that said in late 2020, 36 percent of enterprises indicated that their organization spent more than $12 million on public cloud every year. Overall, cloud spending constitutes 30 percent of the total IT budget. It’s a considerable sum for any organization.

    What’s changed? At Lopez Research, I’ve seen the emergence of vertical clouds that offer compliance features and a set of hybrid cloud services. These hybrid services help organizations balance cost, compliance, and security while maintaining data gravity. Peterson said, “Hybrid everything is here to stay, particularly as it relates to cloud data and analytics.”


    Chvatal agreed and shared that Intel has always taken a hybrid approach to cloud computing to support agility and cost containment. Leveraging the cloud was the only way Intel could rapidly shift to supporting nearly 100,000 employees working remotely literally overnight. “Without that burst capacity, we could have never done a hybrid (work) mode.” He noted that one of the things that Intel was excited about is that cloud providers are moving beyond basic infrastructure services to providing solutions. “(Cloud providers) are putting those services together in a framework. We’re very interested in (these frameworks) versus selecting individual services.

    I asked both guests to share their thoughts on what to do with workloads that have become more complex and diverse today. Peterson shared that it’s important to realize that a discussion on cloud optimization is a discussion of creating business efficiency. It’s correctly selecting and assigning the right resources to a workload or application. Workload performance, compliance, and cost need to be correctly and continually balanced. We’re starting to see this delicate balance between the finance department, which wants to control the spending, and the application owners, who never want to hear that the resources for their apps are being reduced. As I spoke with Peterson and Chvatal, I realized that there are tangible optimization use cases for both public and hybrid cloud footprints. Chvatal shared his thoughts on balancing the complexity of the necessity to modernize while maintaining the legacy systems running your business. He discussed the importance of business process mapping to find inefficiencies and to decide what you’ll keep. There are three best practices to review: workload modeling, service matching, and optimization recommendations. It’s a lifecycle approach. These are just a few of the themes we covered. You can review the entire interview on LinkedIn here.  For other insight on cloud services, check out this Elevate the Edge podcast