About Maribel

Founder & Enterprise AI Analyst, Lopez Research

Maribel Lopez analyzes where enterprise AI works, where it breaks, and why—across infrastructure, agentic systems, governance, and customer experience.

Through Lopez Research, which she founded in 2008, Maribel provides independent, non–pay-to-play analysis that helps enterprises and technology providers navigate the realities of deploying AI at scale. Her work focuses on how AI moves from architecture to impact, and where technical, organizational, and governance friction slows adoption.

Maribel’s insights and analysis have been featured in The Wall Street Journal, Bloomberg, CNBC, CGTN, Reuters, Marketwatch and Yahoo! Finance. She is frequently sought out by media and industry audiences for grounded perspectives on emerging AI technologies and their business implications.

Two women participating in a split-screen video conference discussing the upcoming NVIDIA GTC conference, with a banner highlighting potential topics like chips, quantum technology, and robotics.

Prior to founding Lopez Research, Maribel built her expertise at Forrester Research, IDC, Motorola, and Shiva Corporation, developing a deep understanding of enterprise technology trends across infrastructure, platforms, and customer-facing systems.

A woman signing a book at a table, with a glass of water and a cocktail nearby. A partially visible book titled 'Right-Time Experiences' is in front of her.

Maribel is the author of the book Right Time Experiences published by John Wiley & Sons. She’s a contributor to Forbes.com. She also hosts the AI with Maribel Lopez podcast, where she explores how AI infrastructure and agentic AI are built, deployed, governed, and monetized in real-world enterprise environments, with a particular focus on customer experience as the proving ground for AI value.

Maribel Lopez 2026 Analyst of the Year Award - Technology Industry Analyst

Technology Industry Analyst

Maribel’s role is to research emerging technologies and help organizations make informed decisions about IT investments. She also helps technology vendors refine their value propositions, understand trends and discover opportunities for differentiation.

Maribel Lopez speaking on stage in conversation with a fellow speaker at an industry event

Speaker

Maribel is an insightful speaker that breaks down trends and future vision into engaging, actionable insights. Whether addressing executives, investors, or industry professionals, Maribel delivers data-driven perspectives with clarity and impact.

The AI with Maribel Lopez Podcast logo

Writer & Podcaster

A recognized authority on AI’s impact on business, Maribel explores how AI reshapes customer engagement, workplace productivity, and cybersecurity.