The National Retail Federation Show highlighted that Agentic Commerce is the new buzzword for 2026. But before you rewrite your roadmap, let's talk reality.
Julie Ask and Maribel Lopez are discussing:
What actually has to happen before agents can buy things for consumers
Why 85% of retail is still offline (and what that means for AI commerce)
The payments protocol wars: Google/Shopify vs. OpenAI/Stripe/PayPal
Where to actually invest your AI budget in customer experience
Spoiler: The “auto-magic” future isn't here yet. But the opportunities in between?
#AgenticAI #RetailInnovation #CommerceAI #NRF2026
Lopez Research 