Enterprise Transformation: A Land of Opportunity

Maribel Lopez Keynoting The ET6 Enterprise Transformation Exchange Conference
Maribel Lopez Keynoting The ET6 Enterprise Transformation Exchange Conference

At the ET6 Transformation Exchange conference, the program addressed how various companies had approached enterprise transformation. I kicked off the program with a keynote on building an intelligent enterprise. Instead of focusing on the technology maturity and adoption aspects of digital transformation, I shared how business leaders must develop multi-disciplinary technology skills similar to the Polymath Leonardo da Vinci.

Leonardo was a master at art, anatomy, mechanics and architecture. Leonardo also continued to collaborate with peers and mentors well after developing his craft. This allowed him to further his skill and influence. He started with art but adapted his skill set over time as he felt his client’s needs were changing. He also mastered using core skills that he learned in one field to support his advancement in other areas. Hence, mastery of art allowed him to illustrate new device concepts and architectural designs to his clients to secure new contracts.

As business leaders, we should embrace these core concepts as we approach enterprise transformation. I use the term enterprise transformation instead of digital transformation because it includes the organizational change policies that impact how people work. On the technology side, we must become more like Leonardo by learning about new technologies that are beyond the current purview of our jobs.

The best technology strategies will leverage a combination of mobile, cloud, big data and analytics to deliver new insight and new experiences. A company simply can’t run a competitive business if it doesn’t support mobile. It can’t scale and shift models easily without cloud computing. And a business can only be competitive if it embraces new ways of collecting and analyzing data to deliver new actionable insights. However, most of us are comfortable being specialists. To thrive in the new digital era, we’ll all need to push beyond our existing boundaries. We can start by learning more about complementary technologies and services. Effectively, we must emulate the practices of Leonardo da Vinci by excelling at one skill but also advance our knowledge of other areas through education and collaboration.

Additionally, digital transformation requires more than just replicating our existing processes. Successful digital transformation efforts deliver right-time experiences. Right-time Experiences provide your employees, customers and business partners with the right information, at the right time on the person’s device of choice.

Over the course of two days, representatives from both start-ups through companies that were more than 100 years old shared their insights on the challenges and opportunities with digital transformation. For example, Honeywell discussed how a 132-year-old company was using IoT and mobile to deliver new customer value while driving revenue growth. Built.io and Beyond Curious shared how their joint customer, the Miami Heat, was changing customer engagement. One lesson learned from The Heat’s transformation efforts is the need to coordinate a business and technology strategies. Security was a topic raised in almost every session. The industry has made significant progress in offerings to protect the enterprise. Meanwhile, Intel provided a glimpse into the future of IoT while Marketo described the new world of customer engagement. It was clear that opportunities abound. I look forward to keeping the dialogue alive at ET Summit in November.

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